Marketing
Umsatz & Wachstum
Flag fatiguing creative before CPMs spike and route briefs to your refresh queue.
Meta Ads Creative Fatigue Detector
Detect ad creative fatigue across Meta campaigns - score frequency curves, CTR decay, and engagement signals to surface refresh candidates before performance collapses.
Fatigue score with frequency + CTR + engagement signals.
CTRdecay alerts
So funktioniert es
- 01Pull Creative Performance
Fetch ad-level frequency, CTR, and engagement over rolling windows
- 02Score Fatigue
Composite fatigue score weighted by frequency curve and CTR decay slope
- 03Recommend Refresh
Rank refresh candidates and draft creative brief inputs
- 04Notify Creative Team
Hand off to creative ops with deal-level context
Wichtige Kennzahlen
Composite
fatigue score
Brief
ready handoff
Module
Meta Marketing API
Creative Library
Bereit, produktionsreife
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