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Marketing
Revenue & growth

Flag fatiguing creative before CPMs spike and route briefs to your refresh queue.

Meta Ads Creative Fatigue Detector

Detect ad creative fatigue across Meta campaigns - score frequency curves, CTR decay, and engagement signals to surface refresh candidates before performance collapses.

Fatigue score with frequency + CTR + engagement signals.

CTRdecay alerts

How It Works

  1. 01
    Pull Creative Performance

    Fetch ad-level frequency, CTR, and engagement over rolling windows

  2. 02
    Score Fatigue

    Composite fatigue score weighted by frequency curve and CTR decay slope

  3. 03
    Recommend Refresh

    Rank refresh candidates and draft creative brief inputs

  4. 04
    Notify Creative Team

    Hand off to creative ops with deal-level context

Key Metrics

Composite
fatigue score
Brief
ready handoff

Modules

Meta Marketing API
Creative Library

Ready to build production

Self-host in minutes with Docker, or use the cloud. Either way, you own your data and your models.

Get started in minutes
Self-hosted option available
Minimal vendor lock-in